In Art & Design | By Fogo Island Inn | November 3, 2017
Fogo Island Inn and Fluevog have made a Vow
This fall, Fogo Island Inn is delighted to be collaborating with Fluevog Shoes, independent designer and retailer of forward-thinking footwear and accessories, for the release of a limited edition shoe that will raise funds for Shorefast, a registered Canadian charity devoted to building cultural and economic resilience on Fogo Island, Newfoundland.
Designed to honour the community it will help support, the Limited Edition Vow features colours inspired by the various lichens found along the rocky shores of Fogo Island, a custom stamped insole, a darling lace-up 2.25” heel, and a rounded toe with mixed leathers from Portugal, one of Fogo Island’s traditional trading partners. The Fogo Island Inn Vows are now available for sale online at fogoislandshop.ca, fluevog.com, and in select Canadian and US Fluevog stores. 50% of retail sales will be directed to Shorefast to support their innovative charitable and social business work on Fogo Island. Zita Cobb, CEO of Shorefast and Innkeeper of the Fogo Island Inn, said that “…this meaningful collaboration is a good example of what we can accomplish when like-minded organizations get together to imagine the possibilities for honouring and strengthening community.”
The shoe’s official launch party took place on the evening of November 2, 2017 at the Fluevog Distillery store in Toronto, ON. The partnership between John Fluevog, Fogo Island Inn, and Fogo Island Shop marks the first time that the Shorefast Label for Economic Nutrition has been presented on a merchandise collaboration outside of the Shorefast group of entities (Fogo Island Inn, Fogo Island Shop, Fogo Island Fish). The Shorefast Label allows purchasers to understand where their money goes, and to make economic decisions that support the social realities that they value. It tells the story of how each product is conceived, crafted, and priced to optimize for well-being at every step along its way to the consumer.
The Fogo Island Inn Limited Edition Vows can be purchased below via the Fogo Island Shop and Fluevog websites: